Wilson collaborated with jingle writer Tony Asher on several of the songs for the album Pet Sounds , a refinement of the themes and ideas introduced in Today! . In some ways, the music was a jarring departure from their earlier style. Released on May 16, 1966, Pet Sounds was widely influential and raised the band’s prestige as an innovative rock group. Early reviews for the album in the US ranged from negative to tentatively positive, and its sales numbered approximately 500,000 units, a drop-off from the run of albums that immediately preceded it. Within two months, the label capitulated by releasing the group’s first greatest hits compilation album, Best of the Beach Boys , which was quickly certified gold by the RIAA .
Wilson collaborated with jingle writer Tony Asher on several of the
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