PopMart Tour starts

The PopMart Tour began in April 1997 and was intended as a satire of consumerism . The stage included a 100-foot-tall (30 m) golden yellow arch reminiscent of the McDonald’s logo, a 40-foot-tall (12 m) mirrorball lemon, and a 150-foot-long (46 m) LED video screen, at the time the world’s largest. U2’s “big shtick” failed to satisfy many who were seemingly confused by the band’s new kitsch image and the tour’s elaborate set. The reduced rehearsal time for the tour affected the quality of early shows, and in some US markets, the band played to half-empty stadiums. On several occasions, the mirrorball lemon from which the band emerged for the encores malfunctioned, trapping them inside. Despite the mixed reviews and difficulties of the tour, Bono considered PopMart to be “better than Zoo TV aesthetically, and as an art project it is a clearer thought.” He later explained, “When that show worked, it was mindblowing.”