Alive II was the band’s fourth Platinum album in just under two years, and the ensuing tour had the highest average attendance in the group’s history. In addition, Kiss’s gross income for 1977 was $10.2 million. The group, along with manager Aucoin, sought to push the brand harder. To that end, an ambitious, two-pronged strategy was devised for 1978.
gross income for 1977
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