Special guest on Kiss tour

In 1982, Kiss asked for Williams and the Plasmatics to appear as a special guest on their tour. Kiss wanted the controversial street edge that Williams would bring as part of their tour and for the Plasmatics it was a chance to play in front of different audiences in different markets than they would ordinarily play. By the end of the tour with Kiss it was clear that, although the formal notice that Capitol would not pick up their option for a second album did not come in for six months, the relationship with Capitol was done. It had taken months for the deal to be done, months to record and release the album and now months to get out of the deal. Gene Simmons approached Williams and Swenson about producing the next Wendy O. Williams album. To avoid any wasted time in legal issues with Capitol Records, it was decided not to use the Plasmatics name on the record at all and was simply called WOW , the initials of Wendy O. Williams. Gene Simmons felt it would give him the freedom he wanted to add more new players to the album.