secured a $143,000 advance contract

Grant secured a $143,000 advance contract ($1,324,000 today) from Atlantic Records in November 1968—at the time, the biggest deal of its kind for a new band. Atlantic was a label with a catalogue of mainly blues, soul, and jazz artists, but in the late 1960s, it began to take an interest in British progressive rock acts. At the recommendation of British singer Dusty Springfield , a friend of Jones who at the time was completing her first Atlantic album, Dusty in Memphis , record executives signed Led Zeppelin without having ever seen them. Under the terms of their contract, the band had autonomy in deciding when they would release albums and tour and had the final say over the contents and design of each album. They would also decide how to promote each release and which tracks to release as singles. They formed their own company, Superhype, to handle all publishing rights.