In mid-1989, the band began recording in Milan with producer Flood and engineer François Kevorkian . The initial result of this session was the single ” Personal Jesus “. Prior to its release, a marketing campaign was launched with advertisements placed in the personals columns of UK regional newspapers with the words “Your own personal Jesus”. Later, the ads included a phone number one could dial to hear the song. The resulting furore helped propel the single to number 13 on the UK charts, becoming one of their biggest sellers to date. In the United States, it was their first gold single and their first Top 40 hit since “People Are People”, eventually becoming the biggest-selling 12-inch single in Warner Records ‘ history up to that point.
Personal Jesus
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