The bleached-blond hair that became a band trademark happened by accident. In February 1978, the band, desperate for money, were asked to do a commercial for Wrigley’s Spearmint chewing gum (directed by Tony Scott ) on the condition they dye their hair blond in order to play a punk band (blond being associated with punk at the time). The commercial was shot with the band—Summers states, “There’s a shot of us carrying a 6-foot-long packet of Wrigley’s across the room”—but was never aired.
commercial for Wrigley’s
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