In March 2012, Clare’s song ” Too Close ” was featured in several Internet Explorer 9 advertisements. Following its use, the song debuted at number 68 on the US Billboard Hot 100 , and later reached number 7, becoming his first top 10 hit. Clare saw success on the German charts too, reaching number one. On 13 May 2012, Clare’s song peaked at number 4 on the UK Singles Chart . Soon after the song appearance in charts, Universal Republic signed Clare to a distribution deal that allowed The Lateness of the Hour to be released in America in March 2012. In mid-2012, it was announced that Universal Republic was going defunct moving artists from its roster to Republic Records including Alex Clare.
Too Close featured in Internet Explorer 9 advertisements
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