Tenth anniversary box-set

In July 1999, in celebration of their tenth anniversary, Blur released a 22-CD limited edition box-set of their singles. The accompanying tour saw Blur play the A-sides of the 22 singles in their chronological order of release. In October 2000, the group released the compilation Blur: The Best Of , which debuted at number three in the UK and went 4× Platinum due to 1,200,000 copies being shipped. Dismissed by the band as “the first record we have seen as product”, the track listing and release dates of Blur: The Best Of were determined on the basis of market research and focus groups conducted by Blur’s record label, EMI. By this time, the group had largely disowned the upbeat pop singles from the Britpop era, and favoured the more arty, experimental work on Blur and 13 . In an otherwise highly enthusiastic review of the best-of for the NME , Steve Sutherland criticised the band’s “sheer disregard” for their earlier work; “Just because these songs embarrassed them once they started listening to broadsheet critics and retreated wounded from the big-sales battle with Oasis doesn’t mean that we’re morons to love them.”