Signed licensing deal

In August 2009, Mumford & Sons signed a licensing deal to Island Records in the UK, to Dew Process in Australia and New Zealand, to Glassnote Records in North America and Cooperative Music in the rest of the world, and through its own label Gentlemen of the Road. Dew Process boss Paul Piticco signed the band after witnessing a US performance in 2009 and appreciating their “honest” approach and unique sound. Their debut album was released on 5 October 2009 with “Little Lion Man” as the lead single. Dave Berry of XFM named “Little Lion Man” his record of the week, and in another interview with the band, Berry said “Screw ‘of the week’, it’s my favourite track of the year.” BBC Radio 1 DJ Zane Lowe made “Little Lion Man” his “Reaction Record” on 27 July 2009, before naming it the “Hottest Record in the World” the following evening.