Selected for Budweiser ad campaign

Because McFarlane and Humphrey are Black Canadians , in their early years the band was often booked on urban music bills, and struggled to break through in the punk scene. This began to change in 2014 after the band was selected for a Budweiser ad campaign, in which they were told that they were being interviewed for a documentary film on undiscovered independent bands, but when they arrived at the interview venue they were in fact immediately offered the opportunity to play a show for a packed house comprising the largest audience they had ever performed for to that point. They subsequently performed at Budweiser’s Made in America Festival , and at the New York City Afropunk Festival . They released their self-titled full-length debut album that year.