In 1998, Korn signed a publishing contract with Warner Chappell Music . While Korn was waiting for a full partnership with Adidas (which had previously sponsored Run-DMC ), the sportwear brand refused to sign a contract with Korn. In a contradictory argument, Adidas told them: “We do sports, not music”. In 1998, Puma seized the opportunity and offered a $500,000 deal to Korn, including their music featured in Kevin Kerslake -directed advertisements. Korn accepted the contract; Davis said, “That’s more than Adidas ever did for us! It wasn’t a sell-out thing. It was about respect.”
Puma sponsorship deal
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