Late Night with Jimmy Fallon appearance

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Anamanaguchi featured on Late Night with Jimmy Fallon on June 17, 2013, where they played their song “Endless Fantasy” from the album of the same name. On June 19, 2014, they released a single titled “Pop It” featuring a then-unknown singer whose face was hidden from view. The song was a stylistic departure for the group in that it did not feature any chiptune elements nor traditional band instrumentation, with a lead vocal. Entertainment Weekly described the song as having “glitchy electronic flourishes and relentlessly bubble gummy vibe”, also drawing comparisons to Kyary Pamyu Pamyu . In September, the song was featured in a Target TV advertisement, and in mid-2015 was also featured in a Taco Bell commercial for iced beverages. On November 24, 2014, the singer’s name, “Meesh彡☆”, and her face were revealed to the public.