Snow Patrol joined independent label Jeepster in 1997. Jeepster had the same plan for Snow Patrol as the approach they had used with Belle & Sebastian , who became popular by word of mouth without heavy promotion. The band were happy to be associated with an indie label, because they felt it gave them greater independence. They were quoted as saying that Jeepster would not expect them to have a strict work ethic or to focus too much on promotional efforts.
Joined Jeepster label
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