Inspired by the Kalle Lasn book Culture Jam

The album title was inspired by the Kalle Lasn book Culture Jam . As Boerdam explained in a September 2013 online article, “From memory the term went something like this: ‘We sit around on couches, buying what we think makes us who we are, like a hungry ghost’. I looked up hungry ghost and it actually comes from traditional Chinese Buddhism. It means to have a non-shakable addiction/desire, and you lose yourself to that desire, you lose your identity.” Regarding the general themes of the album’s lyrics, Boerdam said: “Throughout the record I play with the idea of escaping a masked reality. I like to explore this concept that we live in a form of hyper-consumer reality and we lack an authentic human experience. In a few songs I try and focus on outsider suburban characters that are usually hidden and outcast by society, reenacting tapping into their reality and what they view as normal”.