In 2007, while playing with indie rock group The Box Social , Nick Woods had the idea to start a pop punk band that would release music “like comic books,” favoring the rapid and consistent release of short EPs over the slow and sporadic traditional approach of full-length records . From 2008 to 2010, Direct Hit! released a series of five EPs for free online in addition to a split 7-inch with the band Mixtapes before signing to Kind of Like Records.
Idea to start a pop punk band
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