The songs delivered by Glasvegas were a marked departure from the debut album. The marketing campaign kicked off in January 2011 with a free track giveaway and the track chosen was the second track on the album “The World Is Yours”. To give the fans more than just a free giveaway the band also created an “Album Trailer Movie” as well. On 4 April 2011 the band released their second album, Euphoric Heartbreak . The album reached No.10 in the UK and No.1 in Sweden. The album received mixed reviews from critics. It was not as commercially successful as the band’s debut album, selling about ten percent of that album’s sales. Several months later the band and their record label officially parted company on 4 August 2011.
Free track giveaway
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