While the vast majority of the material for The New Normal had already been demoed by late 2003, with some songs first performed live as far back as May 2002, Cog did not have the kind of financial backing needed to record their album as they desired. However, after months of limbo, Cog were signed by Aloha Management ( Shihad , Killing Heidi ) and subsequently, former Universal Music Australia head Paul Krige’s label Difrnt Music.
Demoing material for The New Normal
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