On 6 August 2021, Coldrain revealed on their official Twitter account that they would be making an official announcement the following day to build up hype and speculation towards a new release by the band.
On 23 July 2021, the band released the second single “Parasite” and its corresponding music video.
On July 15, 2021, the band announced a live stream to air on August 6 in which the band would perform their debut album and their latest album, Atonement , in their entirety at the Worcester Palladium .
On that day, the band officially released the single “In the Court of the Dragon” along with its music video.
On July 7, 2021, the band teased that they were planning to release new music on July 9, with a two-minute video trailer hinting at some potentially new music.
At the same time, they officially announced that their self-titled seventh studio album was set for release on 22 October 2021 while also revealed the album cover and the track list.
On that day, the band officially released the new single “Knives” along with its music video.
On 15 June 2021, ahead of their headline slot at this weekend’s Download Pilot, the band announced that they are planning to release new music on Friday, 18 June, with a 30-second video teaser hinting at some potentially heavy new music.
On 11 June 2021, Bullet for My Valentine unveiled a new Patreon page, The Army of Noise, posting that it is “the only place to get the latest BFMV news, early tix, BTS, merch discounts and exclusive items, signed gifts and more. Plus, a portion of each sub goes to…
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The band collaborated with singer Olivia O’Brien on a track titled “No More Friends”. The song is from O’Brien’s Episodes: Season 1′ EP which was released on 11 June 2021.