A marketing campaign was started in early 1994 to promote Souvlaki in the United States, which AllMusic writer Andy Kellman said would “undoubtedly go down in industry history as one of the laziest ever”; SBK sent fans a release flyer and were told that if they copied and posted 50 flyers around town, they would receive a free copy of Souvlaki . Fans who participated had to document their progress with photographs to prove they performed the activity. Halfway through the Souvlaki US tour, SBK pulled their funding and left Slowdive to pay the rest themselves. In 1994, the band funded two small tours of the United States using money raised through the sale of a live tape and a tour programme that mocked the record label.
Marketing campaign started
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