A tour of the United Kingdom followed in autumn 1991. Afterward, the group made their first visit to the United States and toured with alternative rock band Blur . A tour of Europe followed in February 1992. Slowdive’s US label SBK Records planned to release Just for a Day at the beginning of the year, but not before initiating a viral marketing campaign. The band’s name was stenciled outside MTV and radio stations in New York . Fans stencilled their heads when Slowdive played in Manhattan . The campaign caused some controversy when a statue celebrating the end of slavery was unveiled and had the word “Slowdive” stencilled on it. SBK eventually pushed the release date back three months, which hurt the viral campaign.
UK tour
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