Radiohead self-released their seventh album, In Rainbows , on their website on 10 October 2007 as a download , for any amount users wanted, including £0. The landmark pay-what-you-want release, the first for a major act, made headlines worldwide and created debate about the implications for the music industry. Media reaction was positive, and Radiohead were praised for finding new ways to connect with fans. However, it drew criticism from musicians such as Lily Allen and Kim Gordon , who felt it undercut less successful acts. In Rainbows was downloaded an estimated 1.2 million times on the day of release. Colin Greenwood explained the internet release as a way of avoiding the “regulated playlists” and “straitened formats” of radio and TV, ensuring fans around the world could experience the music at the same time, and preventing leaks in advance of a physical release.
self-released In Rainbows
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