In 1994, Reel/Real’s bass player, Julian Smith, left the group. Grant

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In 1994, Reel/Real’s bass player, Julian Smith, left the group. Grant Nicholas and Jon Lee went ‘back to the drawing board’. They placed an advert in Loot for a new bass player. The advert was answered by Taka Hirose , a Japanese ex-pat working in London as a graphic designer . The trio changed their name to Feeder, after Nicholas’s pet goldfish. In 1994, Feeder sent a demo tape to The Echo Label . Representatives at Echo listened to the tape, sent an employee to see the band play live, then offered them a record contract.