With Sawaki’s help they began promoting themselves very actively

With Sawaki’s help they began promoting themselves very actively, playing the live house circuit in Tokyo. On April 1, 1987, the band released their first album, Hurry Up Mode . In conjunction with its release, they played a concert titled Buck-Tick Phenomenon ( バクチク現象 , Bakuchiku Genshō ) at Toshima Public Hall in Ikebukuro that same day. Everyone in the local music scene believed the hall was too large for the band and that the concert would be doomed to failure, but Buck-Tick used an advertising strategy that involved pasting thousands of eye-catching, black-and-white sticker advertisements all over Tokyo’s hip youth districts that read simply “Buck-Tick Phenomenon April 1st Toshima Public Hall”. Their staff members were nearly arrested for defacement of public property. But the strategy worked, as Buck-Tick sold 400 tickets in advance, and another 400 on the day of the show. After this success, major labels began to be interested in the band.