In April 2016, Apple debuted an ad to promote Apple Music which featured Taylor Swift lip syncing and dancing to Jimmy Eat World’s “The Middle”. This caused significant renewed interest in the band; their song “The Middle” rose to No. 32 on the iTunes Top Songs Chart, while Pandora noted a 325% increase in Jimmy Eat World station ads in the first day after the ad premiered.
Apple ad featured ‘The Middle’
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