The band first achieved recognition at the 1969 Atlanta International

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The band first achieved recognition at the 1969 Atlanta International Pop Festival after their local promoter, Jeep Holland, got them the slot for no monetary compensation, and after opening the first day, the band went down so well that they were invited to appear on all three days. This exposure proved to be invaluable, and the band was signed by Capitol Records , where their manager, Terry Knight, was working as an A&R person. After a raucous, well-received set on the first day of the festival, Grand Funk was asked back to play at the 1970 Atlanta International Pop Festival II the following year.