To promote an EP consisting of 5 new songs, Glassjaw presented a unique marketing program where fans were offered a free digital release in conjunction with a special limited product or event. Any time a fan bought an item off their online store, included but not mentioned in the package, the fan would get a 2″ die-cut plastic logo for free. Other fans received a random postcard in the mail. The postcard had no return label, no explanation and consisted of a perforated logo. On August 8, 2010 (8/8) the band released a 7″ vinyl single for “All Good Junkies Go to Heaven” spray-painted green and pink on either side of the vinyl at the UK’s Hevy Fest. This is the first official Glassjaw release since 2005’s El Mark EP. On August 8, 2010 via MerchDirect, “All Good Junkies Go To Heaven” became available for purchase. Within hours of availability, the vinyl had sold out. Fans soon realized that in order to play the vinyl, they needed the die-cut logo. Shortly thereafter, in addition to the launch of the single, a “one-take” live video of their 2008 song “You Think You’re John Fucking Lennon” was posted on the official Glassjaw website. Glassjaw then announced the release of another vinyl single for release on September 9, 2010 (9/9) for the song “Jesus Glue,” as well as a digital download for “All Good Junkies Go To Heaven” in various formats.
Released ‘All Good Junkies Go to Heaven’ single
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