The music video for the first single from the EP, “Choke”, premiered at purevolume.com on August 25, 2010, in support of the EP’s release. It was the first of a three-part series, followed by “Don’t Hate” and “Hell or High Water”. It shows characters killing record executive-type personnel, running from the police, and then dying in the final video. Its moral was “violence never solves anything”.
Premiered ‘Choke’ music video
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