No Mercy went viral

In 2018, the Living Tombstone’s song based on the hero shooter game Overwatch , “No Mercy”, went viral on social media. Originally released as an animated video from YouTube channel Mashed in January 2017, the song describes two players on the same team arguing about their choice of characters and its contributions to the team’s repeated losses, mainly due to the lack of a support character in the team. The song features the refrain “I’m Already Tracer ,” which became the subject of numerous videos made on social media platform TikTok in which users recorded themselves lip-synching to the song. The meme attracted negative attention as it was the subject of various “cringe” compilations on social media. Outlets such as Kotaku , Polygon and The Daily Dot noted that such compilations soon became rooted in misogyny , with comments disparaging those who created such videos miming to the song alongside mocking women who play video games in general . Gita Jackson of Kotaku also offered criticism for the song’s production and vocals; however, she noted its catchy melody and relatable lyrics.