Recording sessions took place in a chateau in the south of France in 2007 for the band’s first release for Rough Trade, Hey Venus! , which was released on 27 August that year. Gruff himself described the record as “speaker blowing”. The album’s first single, “Show Your Hand”, failed to enter the top 40, their first to do so since 1996’s “Hometown Unicorn”, despite modest airplay. The album itself fared much better, peaking at No. 11 and was a slight improvement from the sales of Love Kraft . The album became their first to enter the iTunes Music Store top 10 album charts, peaking at No. 9. Over the 2007 Christmas period SFA released a single, “The Gift That Keeps Giving”, free from their website.
Hey Venus! released
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