A New Morning was a commercial disappointment

Although the band initially worked with Tony Hoffer as the producer, the album was ultimately produced by Stephen Street (The Smiths, Blur). A total of seven different recording studios and four producers were involved in the two-year recording process for A New Morning , with the costs estimated at £1 million. The album was a commercial disappointment, failing to chart in the top 20 and never being released in the United States. A New Morning sharply divided the band’s fanbase, even more so than Head Music , and the critical response was decidedly lukewarm. Additionally, mainstream public interest had long since faded. Only two singles, ” Positivity ” and ” Obsessions “, were released—the fewest singles from any of the band’s albums—and neither performed particularly well on the charts. Anderson has since expressed his disappointment with the record, stating, “We made one Suede album too many. ‘A New Morning’ is the only one I don’t believe in as much as the other Suede records, and I totally believed in the first four, even ‘Head Music’, which divided the fans.” Mat Osman told journalist Jon Cronshaw in October 2013, “It sounded like a Suede album that had been made by a committee—it was quite bland. We’re all quite ashamed of it.” Anderson further criticized the album in 2016, saying, “It’s a poor record, and we should never have released it.”